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I’m a fan of both stop motion and viral advertising. This does both very well. The amount of planning and travelling involved in making this must be phenomenal.
Check out some ‘making of’ shots here
Loving this series.
I have to confess it took me until about the 4th image to get the subtlety of the campaign at first. Another great example of intelligent well thought out work. Favourite image has got to be the car – Inner Drive.
See the images at Behance
Thanks Nike.
Good, clever well designed advertising is a pleasure to behold.
The creator of such a piece considers the viewer intelligent enough to be worthy of an entertaining 2 minutes. These works are a welcome relief from a bombardment of persuasions to buy buy buy.
This Mercedes Ad is a great example.
Check out the flash video advert at the Behance Network
