Businesses from all industries benefit from good reviews and recommendations. One of the most useful things for an uncertain consumer is a trusted referral and it’s invaluable for business, not least in the photography world where personal connection is so important. This BBC Click episode looks at what can happen when online reviews are faked or the system sabotaged. It looks at a specific case of review abuse in the photography industry.
In our increasingly digital-centric world it’s important to be aware of the flaws. The boss of Trip Advisor suggests ignoring the very best and the very worst reviews and focussing on the majority. The trouble is, it can only take one bad review to ruin a business.
I’m all for technological improvement but you just cannot underestimate the value of good old fashioned word of mouth and a relational customer base. I love what I do because I get to work with people, why let the internet rob me of that.